Low Apple VS High Apple

When creating a new business, we often establish a vision that requires us to reach higher with each step. While this is a great tool for formulating long-term goals and strategizing for the future, new entrepreneurs can get caught up in that vision and fail to strategize for the present.

This is where our apples come into play; our vision is telling us to reach for the highest apple on the tree, because we think it is going to be the best one. So we destine all of our resources building ladders, tying ropes to the tree so we can attempt to climb, and strategize only around that highest apple. That is the moment where we must step back and analyze the situation that we find ourselves in; do we really have the resources right now to reach for the highest apple? The answer is usually no, because our vision is not our current reality. So what we can do is create short-term goals and needs for the company, taking into consideration the resources that are available to us.

In the end, this is a conversation about sustainability and simplicity as a way to help you reach your long-term goals.